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Discussion: Is Hollywood Lazy or Is It Us?


Short of the Week brings this kernel of conversation our way via First Showing

It is acknowledged that the mainstream films that are released on a regular basis are becoming less and less original, but I don't think that we can blame this on Hollywood. This is the result of moviegoers. Audiences flock to go see characters they recognize and feel comfortable with, now, this is nothing new as even in 1981 Superman and James Bond vehicles were two of the top-ten-highest-grossing films.

There is no reason to suggest why a film like Take Shelter or Win Win could not have been included in the top ten for that year, but marketability kept those films from being seen in thousands of theatres. What makes high-grossing films is their ability to be marketed, Gran Torino is surely an example of this. If Gran Torino were to be made without a star like Clint Eastwood, then that film would not have had the success it found with Eastwood at center stage. Without a major marketable star, director or easy to follow storyline, audiences tend to stay away.

Before we turn the page on this infographic simply saying that Hollywood is full of hacks without an original thought to their names, let us remember Hollywood also gave us Inception and The Social Network. Sometimes you have to look for quality instead of waiting for a thirty second teaser to come up during your regularly scheduled programming. Without a star, without a mega budget, without the advertising.

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