Morgan Spurlock’s newest documentary, The Greatest Movie Ever Sold is a revue exploiting the use of advertising, branding, and product placement in the movies. The walking contradiction, or the joke that keeps on giving is that his film, is also financed by advertising, branding, and product placement. Luckily the comedy is strong enough to last the film’s 90-minute run-time. The Greatest Movie Ever Sold is a daring, competent, and consistently entertaining documentary.
Spurlock is a notorious filmmaker – who is equal measures prolific and eccentric. His 2004 controversial documentary, Super Size Me did direct damage on the McDonalds organization. The same affect is not likely to happen here.
The Greatest Movie Ever Sold is at its best when Spurlock is interviewing other filmmakers – such as Quentin Tarantino – who admits he’s written numerous scripts in which he wanted his characters eating and talking in a Denny’s (think Pulp Fiction and Reservoir Dogs). But Denny’s shot him down b…
Spurlock is a notorious filmmaker – who is equal measures prolific and eccentric. His 2004 controversial documentary, Super Size Me did direct damage on the McDonalds organization. The same affect is not likely to happen here.
The Greatest Movie Ever Sold is at its best when Spurlock is interviewing other filmmakers – such as Quentin Tarantino – who admits he’s written numerous scripts in which he wanted his characters eating and talking in a Denny’s (think Pulp Fiction and Reservoir Dogs). But Denny’s shot him down b…