I'm a big fan of viral marketing, always have been. So when reports came out that David Fincher was releasing an additional trailer attached to a screening of Straw Dogs it seemed like a great idea. Then it came out the trailer was eight minutes long. Which given that 'Dragon Tattoo' isn't that heavy on plot may be a bad idea.
Here are /Film's Peter Scirreta's thoughts on the footage he saw:
The trailer is awesome. While some two minute trailers completely ruin an entire movie, this 8-minute piece gives you enough to understand the story but not so much that you feel like you’ve seen it all. Somehow it feels like just an enticing appetizer — a teaser trailer. So if you’re afraid of watching this if it is ever released more publicly, don’t be.
The look and tone is very sterile yet moody — a feel I would compare to Se7en, but shot on an updated version of the RED cameras that Fincher used to shoot The Social Network.
Now before you go buying a ticket to Straw Dogs this weekend, the trailer is apparently not attached to the film. So see Drive instead.