Why Box-Office Shouldn't Matter
Disney's The Lone Ranger made a lot of news this week. Not because of glowing reviews, or even the controversy of Johnny Depp playing a Native American, the big news about Lone Ranger was its poor grosses from the weekend thus far.
The Lone Ranger only made $9.7 million on Wednesday, with many blaming the film poor performance on negative word of mouth from critics. The projected opening weekend take is around $50 million (BoxOffice.com), far below what Disney expected from the picture initially. This isn't the first time Disney has dealt with something like this--John Carter similarly flopped in theatres in 2012.
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