"I think NC-17 is a badge of honor, not a scarlet letter. We believe it is time for the rating to become usable in a serious manner," says Gilula. "The sheer talent of the actors and the vision of the filmmaker are extraordinary. It's not a film that everyone will take easily, but it certainly breaks through the clutter and is distinctive and original. It's a game changer."
A film with such strong word-of-mouth will definitely see some benefits during the awards season, but will they manage to keep older voters in the seats? Only time will tell.