This photo looks like a Gotham-y Spider-man, but Andrew Garfield seems to have pegged the look of your friendly neighborhood web-slinger. It is much appreciated that Marc Webb did not just copy and paste the look of the film from the Raimi series.
It looks like Nathan Fillion might be playing a superhero afterall. After being considered for roles in Green Lantern, and Captain America,Fillion (most remembered as Malcolm Reynolds in the cult-hit Firefly) is reportedly in final negotiations to play Dr. Hank Pym in the new Avengers film. It hasn't been stated whether Pym would be Ant-man in the film, or just a S.H.I.E.L.D. scientist, but we're holding out hope.