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'Star Trek' App is Intuitive

For technophiles also fond of Star Trek, Paramount and Qualcomm have released an app for J.J. Abram's upcoming Star Trek Into DarknessThese cutting edge technologies are being showcased in a never before-seen way and will enable users to automatically engage with a wealth of movie related materials by utilizing their real-life surroundings to auto-complete integrated missions by employing audio scan, geo-location recognition, and image recognition functionality powered by Qualcomm Vuforia.

During the second quarter of the Super Bowl, the app will allow users the ability to unlock the first of many surprises during the airing of the Star Trek Into Darkness tv-spot, making this one of the most unique and interactive apps ever created for a movie.

• New “STAR TREK INTO DARKNESS” content, such as videos, images and wallpapers delivered directly to users’ mobile devices;

• Exclusive opportunities and special offers only available to app users;

• One lucky sweepstakes winner will be rewarded with the grand prize of attending the “STAR TREK INTO DARKNESS” U.S. premiere.

To be the first to get the app and enter the sweepstakes, visit www.StarTrekMovie.com/CES.

It's times like this that I wish I had a smartphone. J.J. Abrams is a wiz at promoting his films, I can only imagine the cool stuff he has in store for app users.

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