Skip to main content

'Star Trek' App is Intuitive

For technophiles also fond of Star Trek, Paramount and Qualcomm have released an app for J.J. Abram's upcoming Star Trek Into DarknessThese cutting edge technologies are being showcased in a never before-seen way and will enable users to automatically engage with a wealth of movie related materials by utilizing their real-life surroundings to auto-complete integrated missions by employing audio scan, geo-location recognition, and image recognition functionality powered by Qualcomm Vuforia.

During the second quarter of the Super Bowl, the app will allow users the ability to unlock the first of many surprises during the airing of the Star Trek Into Darkness tv-spot, making this one of the most unique and interactive apps ever created for a movie.

• New “STAR TREK INTO DARKNESS” content, such as videos, images and wallpapers delivered directly to users’ mobile devices;

• Exclusive opportunities and special offers only available to app users;

• One lucky sweepstakes winner will be rewarded with the grand prize of attending the “STAR TREK INTO DARKNESS” U.S. premiere.

To be the first to get the app and enter the sweepstakes, visit

It's times like this that I wish I had a smartphone. J.J. Abrams is a wiz at promoting his films, I can only imagine the cool stuff he has in store for app users.

Popular posts from this blog

Review: Anomalisa

Weird is rarely used as a good quality in film criticism, but few words so completely describe Charlie Kaufman’s work as weird does. All of his films are a window into his very particular worldview, and that p.o.v. is certainly unlike anything seen in pop culture. For that reason, Anomalisa became an entry on many most anticipated lists for 2015. That Kaufman chose stop-motion to tell this story made the picture an event. So it came as a disappointment when the film was one of the year’s more mundane efforts.

Being John Malkovich and Eternal Sunshine of the Spotless Mind have an energy and heart at the center that is not present here. Previous collaborators like Spike Jonze and Michel Gondry were able to temper the overwhelming negativity Charlie Kaufman occasionally falls prey to, but, this time, the writer doesn’t have a director to rein things in. In all of his efforts to create an experience that is both familiar and alienating, Kaufman may have accidentally created something host…

Hulk vs. The Incredible Hulk vs. The Avengers

There are two movies about the Hulk and one that features the green monster as a major player. One was made in 2003 by an auteur, starring a little-known Aussie. Five years later The Incredible Hulk came out to the same tepid reaction as Ang Lee's Hulk did. This weekend, The Avengers made the Hulk as popular as he has been in a long time. So it comes down to this: Hulk vs. Hulk vs. Hulk. Who will smash whom?

Round One: Acting
Edward Norton outshines Eric Bana as the dual persona of the meek Bruce Banner and the rage-induced Hulk. Eric Bana was given little to do but run and fight and often the audience was just waiting for him to transform. With the Incredible Hulk, Norton's Banner is fully fleshed-out and we are given a reason to care about him. Being allowed to go a little dark with Banner's scenes questioning what is left of his life provided emotional resonance to the character that Hulk lacked. Yet even with the capable performance that Norton gives there was something …

The Dream Is Real

For my money there is nothing cooler than the idea of a city folding in on itself.